Vitré Ceramic Coating is our premium wheel protection upgrade, applied before your wheels ship so they arrive ready to install and easier to live with from day one.

Vitré forms a hardened, glass-like ceramic layer that bonds directly to the wheel finish. Brake dust, road grime, and tire residue have a much harder time sticking, which means wheels stay cleaner longer and wash off with less effort. Regular car soap and water are usually enough—no harsh chemicals or aggressive scrubbing needed.

This coating is designed specifically for wheels. It holds up to high brake temperatures, daily driving, and seasonal abuse without dulling the finish or altering the look. Gloss finishes gain extra depth and clarity, while satin and matte finishes keep their original appearance without unwanted shine.

Vitré also adds a protective barrier against contamination and environmental fallout that can stain or etch unprotected wheels over time. While no coating makes wheels indestructible, this significantly reduces long-term wear and makes routine maintenance faster and easier.

This is a one-time upsell applied in-house as part of your wheel and tire package. No maintenance plans, no gimmicks, no ongoing costs—just better protection and less cleaning for the wheels you’re already investing in.

If you want your new wheels to look better for longer and be easier to maintain, Vitré is the upgrade that makes sense.